Delivery leadership
Operating since our founding, with employees carrying decades of combined experience across the full project lifecycle: initiation, planning, execution, control and closure.
A data-driven research company since 2015: surveys, polling and the analytics that turn them into decisions.
Our story
Established in 2015, Data Matrix measures what people think and do. We run nationally representative surveys, flash polls and opinion polls, and carry out social, market and product research, risk analysis and political advisory for clients who need evidence rather than guesswork.
We understand the dynamic challenges of today's business environment. Our journey is a testament to a steady commitment to excellence, and to relationships that last beyond a single engagement.

How we work
Sample design, fieldwork, analysis and reporting by one team, not a hand-off between disconnected specialists.
We analyse large, integrated datasets to find the patterns that actually change a decision.
We don't stop at the recommendation. We partner you through raising capital and implementation.
Our team & partner network
Together, our consultants and partner network command decades of combined experience as entrepreneurs, project managers, application developers, management consultants and solutions architects, tested across ICT, telecommunications, commercial broiler farming and the public sector.
Operating since our founding, with employees carrying decades of combined experience across the full project lifecycle: initiation, planning, execution, control and closure.
Holds an MSc in Mathematical Statistics and a BSc in Actuarial Science from the University of the Free State, and is currently pursuing a PhD in Actuarial Science.
A Master's-qualified economist with over ten years in research, programme design, implementation, impact evaluation and accounting, proficient in statistical software and SAP Business One.
Fellows (FFA, FIA, FSSA) of the Institute and Faculty of Actuaries and the Actuarial Society of South Africa, with 10+ years across consulting, brokerage, investment management, banking and insurance.
A Cape Town-based strategy consulting boutique with 25+ years of hands-on experience across retail, mining, oil and gas, and construction.
A corporate lawyer with 10+ years of complex commercial litigation experience, and an industrial engineer specialising in lean transformation (MEng, MBA).