Data Matrix

Services

Surveys, polling and research that turn what people think and do into evidence, from a data-driven research company.

What we do

Eight specialisms, one standard of evidence.

Every project starts with a clear question and a sample built to answer it. We collect the data ourselves, check it, analyse it and report it with its method and margin of error, so you know exactly how far to trust each number.

01

Nationally representative surveys

Household and individual surveys with samples of 2,000 respondents, drawn to represent the population by region, urban and rural setting, age and sex, with the margin of error reported for every estimate.

  • Samples of 2,000 respondents, stratified and weighted to the population
  • Household, individual and business surveys
  • Margins of error and design effects reported with every estimate
  • Questionnaire design, translation and piloting
02

Flash polls

Short, fast polls for questions that cannot wait for a full survey: reactions to a budget, a price change, a campaign or a breaking event.

  • Short questionnaires fielded and reported quickly
  • Tracking polls that repeat the same questions over time
  • Topline results and a short briefing
  • Optional follow-up with a full survey
03

Paper and computer surveys

Fieldwork on paper (PAPI) or on tablets and computers (CAPI), with supervision, back-checks and data validation built into every project.

  • Paper-based interviewing (PAPI) where devices are not practical
  • Computer-assisted interviewing on tablets (CAPI)
  • Supervision, back-checks and real-time data validation
  • Clean, documented datasets ready for analysis
04

Opinion polls

Measures of public opinion on policy, institutions, leaders, brands and current affairs, published with the method, sample and margin of error.

  • Public opinion on policy, institutions and leaders
  • Brand and reputation polling
  • Published with method, sample size and margin of error
  • Trend tracking against earlier waves
05

Social science research

Study design, baseline and endline studies, evaluations and qualitative research grounded in social science methods.

  • Baseline, midline and endline studies
  • Monitoring and evaluation
  • Focus groups and in-depth interviews
  • Mixed-methods analysis and reporting
06

Market and product research

Market sizing, customer segmentation, product and concept testing, pricing studies and brand tracking.

  • Market sizing and demand estimation
  • Customer segmentation and profiling
  • Product, concept and pricing tests
  • Brand health and advertising tracking
07

Risk management

Enterprise risk frameworks, data-led risk assessment and actuarial work such as loss-of-income claim computation.

  • Enterprise risk management frameworks
  • Data-led risk assessment and scenario analysis
  • Actuarial claims computation (loss of income)
  • Strategic planning grounded in evidence
08

Political advisory

Polling-led strategy for parties, candidates and campaigns: constituency research, issue tracking and message testing.

  • Constituency and voter research
  • Issue tracking and message testing
  • Candidate and party standing over time
  • Confidential strategy briefings

How a survey runs

From question to briefing.

  1. DesignAgree the decision the data must inform, then design the questionnaire and the sample.
  2. FieldTrained enumerators interview respondents on paper or tablets, under supervision.
  3. CheckBack-checks, validation rules and outlier review before any number is analysed.
  4. AnalyseWeighting to the population, statistical analysis and modelling, assisted by modern AI tools and reviewed by our analysts.
  5. BriefA clear report, charts and a briefing that answers the original question.

Supporting expertise

Analytics behind the research.

Data analytics

Business intelligence and modelling

Dashboards, predictive models and data mining on large, integrated datasets, plus the data strategy and skills to keep using them.

Actuarial

Actuarial services

Consulting actuaries for claims computation, investment and insurance work, drawing on our partner network.

Advisory

Business planning and transactions

Evidence-based business plans and transaction advisory, from RFP preparation to a signed contract.

Next step

Tell us what you need to know.

Share the question, the audience and your deadline. We will come back with the sample, method, timeline and cost.

Commission research